Crafting stories through Electronic Music
South Plug is a creative production company and digital media that offers content and creative solutions, fusing culture, art and independent music. We connect and inspire through cutting-edge proposals, backed by a global community that shares our vision of authenticity and human connection.
Juan de Dios Valdivieso is a Chilean producer and cultural strategist based in Spain, passionate about music and the stories behind each artist. From a young age, his love for art led him to get involved in both music and audiovisual production, developing a career that crosses borders and connects cultures. With over a decade of experience in production and storytelling, he has worked on some of the most important stages and festivals in Latin America. His mission is clear: to create genuine connections and elevate underground stories to a global audience, using his ability to produce memorable and authentic experiences that reflect the richness of independent culture.
VISION
To become the leading platform of original content for the underground electronic music scene, promoting the visibility, representativeness and value of independent music as a key space of connection between artists, public and industry.
MISSION
To boost the underground electronic music scene with authentic content that connects artists, audiences and brands, promoting diversity and the cultural and commercial value of independent music.
We create experiences and content, in different formats, for festivals, brands and artists looking to connect deeply with their audiences.
South Plug HUB: Creative Direction and Consulting
We offer creative consulting and cultural strategies, applied to specific milestones, providing a comprehensive vision.
South Plug Artists: Talent Management and Artistic Production
We generate innovative proposals with an artistic approach (for artists and brands)
South Plug is a platform dedicated to the dissemination and representation of electronic culture since 2017.
